Bestselling author, dynamic speaker and entrepreneur, Geoff Ables is a thought leader on analytics-driven customer and employee engagement. His insights have been seen and heard in dozens of global venues, including: National Public Radio, BusinessWeek, USA Today, EuroForum, The New Zealand Direct Marketing Journal; and in boardroom briefings across the country. He is the author of The LUCK Principle: Business Results at the Intersection of People and Profit, and is a prolific blog writer on topics related to big data, relationships and our digital future. In 2002 Ables founded C5 Insight, a digital workplace and customer experience consulting firm, and has consulted with hundreds of companies in a broad range of industries. The firm has twice been named to Inc. Magazine’s list of fastest growing companies.